popular jokes shop was founded as a small school business by Fred and George Weasley around 1994. It opened its doors at 97 Diagon Alley in the summer of 1995. Weasleys' Wizard Wheezes sells joke and trick items, useful novelties, and Defence Against the Dark Arts items.

After the death of Fred, George continues running the shop, for a time receiving help from his younger brother, Ron Weasley

Owner: George Weasley (Open)

sells robes and other clothing, including the standard Hogwarts-required plain black work robes, and dress robes.

Owner: Open

Ollivander’s is a fine wands shop described as narrow and shabby, with a sign that reads Ollivander’s: Makers of Fine Wands since 382 BC in peeling gold letters over the door. The only display in the window overlooking Diagon Alley is a single wand lying on a faded purple cushion in the dusty window. Within, there are countless narrow boxes piled neatly right up to the ceiling and a spindly legged chair.

Gringotts is the only known bank of the wizarding world and it is operated primarily by goblins. A snowy white building, near the intersection of Knockturn Alley and Diagon Alley, Gringotts towers over all neighbouring shops. Customers pass through a set of bronze doors and then silver ones before entering the lobby. The main floor is paved with marble and has long counters stretching along its length. Within, Wizards and witches keep their money and other valuables in vaults that are protected by very complex and strong security measures. The vaults extend for miles under London and are accessible through rough stone passageways and then by means of magic carts that travel speedily along their tracks. Gringotts also offers Muggle-Wizarding currency exchange.

Flourish & Blotts sells a great variety of magic-related books, including textbooks for Hogwarts courses and other books of general magical interest. In the back there is a corner devoted solely to Divination, which includes a small table stacked with titles like Predicting the Unpredictable: Insulate Yourself against Shocks and Broken Balls: When Fortunes Turn Foul. Another small display contains the book Death Omens: What to Do When You Know the Worst is Coming.

Owner: Victorie Weasley

The Cauldron Shop, sells all different varieties and sizes of cauldrons, including copper, brass, pewter, silver, self-stirring, collapsible, and solid gold. Hogwarts requires its students to have a size 2 pewter cauldron. The Cauldron Shop is very near to the entrance from The Leaky Cauldron.

Owner: Open

The Apothecary sells potions and potion ingredients. The shop is "fascinating" despite its very bad smell — a mixture of bad eggs and rotten cabbage.[PS Ch.5] The inside includes barrels of slimy stuff on the floor; jars of herbs, dried roots and bright powders on the shelves; and bundles of feathers, strings of fangs and snarled claws hanging from the ceiling.[PS Ch.5]

Some of the ingredients available are silver unicorn horns (for twenty-one Galleons each) and glittery-black beetle eyes (five Knuts a scoop).

Owner: Open

Eeylops Owl Emporium sells owls and supplies such as owl treats. The inside is dark and full of a low, soft hooting, rustling and the flickering of "jewel-bright eyes." Among the types of owls sold are Tawny, Screech, Barn, Brown, and Snowy.

Florean Fortescue's Ice Cream Parlour, under the management of Florean Fortescue (founder), sold ice cream, including sundaes that could be enjoyed at outdoor tables.

Owner: Open

The Magical Menagerie is a magical creature shop that, besides selling magical creatures, also offers advice on animal care and health. The shop is very cramped, noisy and smelly, due to every inch being covered with cages. Among the creatures in the Magical Menagerie are enormous purple toads, A Firecrab, poisonous orange snails, a fat white rabbit that can turn into a silk top hat and back, cats of every colour, ravens, Puffskeins, and a cage of sleek black rats that play skipping games with their tails.

Owner: Open

Quality Quidditch Supplies sells broomsticks and Quidditch-related items. The store windows often draw young customers to gaze longingly at the products. Its most famous displayed merchandise were the Nimbus 2000 and the Firebolt. Harry spent the summer before his third year gazing at the brand new Firebolt racing broom in the display window.

Owner: Open